Why is Influencer Marketing So Popular Today?
Influencer marketing is a type of digital marketing that involves advertising through influence, a reason why it is often confused with Influencer Advertising. In this kind of marketing, celebrities, high-profile individuals, industry analysts etc are hired for branding or product placements on various social media platforms. It is actually a relationship building activity aimed at promoting products or services. Find out why this type of marketing is so popular today.
Rise of social networking platforms
In the last few years, social media platforms have seen a rise. These days, every person or brand has the freedom to post content with just one click. The demand for content is constantly on the rise, which makes it easier for users to spot the posts that they like, thus reducing their information retention and attention span. Influencers make fast assessment and determine whether or not a particular brand is appropriate for them and their target market, before investing any effort.
Reducing trust and brand loyalty
With the attention span of the audience shortening continuously, there is a lack of loyalty and trust towards brands. These days, customers are more content when they first listen to office colleagues, peers, brand advocates and also strangers about what they have to say about the performance of a specific brand. They have largely stopped relying on big brands and words from advertisements, brochures and newspapers that were once deemed as trustworthy.
Lack of effectuality in traditional advertising
It would not be wrong to say that traditional advertising has more or less lost its mojo. Many factors have led to the downfall of regular or conventional advertising, such as rise in competition for the PPC (pay-per-click) space, minimizing of ad content through ad blocker tools etc.
Ability to cut through the noise
With influencers, it is possible to get heard even when the competition is thickest. Competition cannot be avoided whether you have a major software firm with internationally renowned products such as Microsoft or have a small business such as a local book store. This is exactly why customers are more interested in listening to the ideas and recommendations of influencers. They hope that the suggestions of these marketers can guide them to the right brands, as far as credibility and performance goes. You need to build strong relationships with appropriate influencers, so that you can get more recognition and boost your brand value, ultimately making more sales.