In brief, content promotion is all about engaging, inspirational and entertaining potential brand new, and existing, customers with great articles and data. This informative article offers your business the ability to construct brand awareness, capture possible customer information, drive visitor footfall and crucially, improve sales.
Tailored and highly targeted efforts
Content advertising can take many forms, including consumer interest reports, how-to guides, white papers, blog posts, video content as well as games. Every business has different customers and objectives, which explains why we’ll devise a content advertising strategy that is bespoke to your organization and has your target audience at the center of everything we do.
Our tailored campaigns aim the publications, sites, blogs and news websites your potential client base reads, facilitating a trickle-down outcome in the most critical media platforms and encouraging click-through to your preferred landing pages.
Meet the dream team
Our content marketing team boasts leading public relations professionals, editors, journalists, bloggers and social networking experts. This specialist knowledge is utilized during your campaign, from the beginning and planning stage, through to measurement and analysis.
We provide our clients with not only the advantage of our years of expertise but also based media relationships that have been nurtured over many of years. It follows that we are capable of producing content that compels concrete results.
Maximising SEO and CRO results
We’re continually capitalizing on client opportunities for smart linking – reaching links on media platforms and well-read blogs to boost search engine performance. Also, we ensure that your articles contain powerful calls-to-action, which will drive traffic and targeted leads into your sales funnel.