5 Social Media Marketing Trends that Small Businesses Can Benefit from
Social Media Marketing (SMM) trends are dynamic, as every coming year sees a change in the social networking technology and platforms. Thus, user engagement is occurring in different ways. It is not profitable to use similar SMM strategies over the years, with social media being ever changing. Here are 5 social media marketing trends that small businesses can benefit from.
Web connections are becoming faster and more easily accessible, and live streaming is increasingly becoming the norm. Today, live streaming platforms such as Snapchat, Twitter, Periscope and Facebook are very popular. Facebook’s “Live” broadcasting option is growing more popular and are used by major companies as well as small businesses. It is an easy way to attract potential customers and is used for social video streaming and webinars.
Wearable technology is fast becoming more widespread, and social networking platforms are adapting more and more to satisfy users’ needs. Small businesses that lack huge advertising budget can still have an edge over bigger companies by generating content that can be viewed easily over wearable devices such as iWatch.
Platform Specific Visuals
It is being carried out already by many businesses. Companies use various types of visuals that can match the needs of all major social platforms – be it LinkedIn, Twitter or Facebook. There is a window of varied size and specifications for every particular platform. It has an effect of how the pictures should appear. It is important for small businesses to get the attention of maximum users on each page.
Marketing automation programs are designed to help small businesses market services and products market across various channels at the same time. This can eliminate the need for conducting repetitive tasks such as sending emails or social media marketing. Marketing automation strategies are able to make the job of business owners easier. Local small businesses have to use some kind of marketing automation program to be able to satisfy the massive demand for content from customers, both previous and existing ones.
Social media websites are witnessing more private communication. An increasing number of users, rather than posting directly to friends and family, are sending links or messages in a discreet way through chat options that social platforms offer. Small businesses can check some of the LinkedIn groups that can put them in touch with their target audience. These groups can offer direct access to everyone that business owners have to get in touch with.