5 Social Media Marketing Rules that You Should Know About
Social Media Marketing (SMM) is a powerful way to attract a sizeable number of followers to your products and services, and push them to a wide range of customers. Here are 5 social media marketing rules that you should know about.
Do not start promoting immediately
Do not begin promoting your business immediately upon first contact with your customers. This can be disastrous, as it might kill your chances at going ahead and turning your prospects / leads into consumers before getting to know them. It is important to find things that you have in common and then build on that. Know them and first ask about how they are doing. Try to be their friend without any apparent motive, and discover how you can assist them.
Do not send random invites
Stop sending generic or random invitations to other and make them join your network or list. Once you invite a person to connect, do that always by including some message and not a URL. After making some contacts and connections, try to find common ground to interact on. This is likely to make at least some of them refer you to others in their social circle.
Add value to the contacts
Try finding ways of adding value to people in your social contact list not through sales but education. Share a link to a blog post or a relevant article or a motivational quote. You can offer some free training that comes minus an agenda. Avoid trying to pitch on your business to them and sell the next big thing to them.
Prepare content outside social networking platforms
Make use of social networks to attract them to your articles, website, videos, blogs etc. Allow your content to sell for you instead of attempting to directly push your products or services. Keep in mind that most of the online audience likes to be shown options and have offerings pitched to them in a subtle way. They prefer opting for something out of their own choice rather than having products / services pushed down their throat.
Consistently add value
Whether it is through a conversation or post on various types of social platforms, try to add value to the life of your customers. The more you do that, the more you will be looked up to. You can build rapport and trust, and push your brand implicitly as a valued contributor.
Your customers are on social media and are using them on a daily basis. It is important that we keep them engaged and connected to your brand so that you’re always their first option.
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